Here are a few technology providers, publishers and vendors that have visited the Lab over the last couple months to share their latest offerings:
EyeTracking, Inc.: San Diego based company that has pioneered eye tracking and analysis for U.S. military, CPG, retail and online marketing clients. EyeTracking’s patented technology measures where people look and changes in the pupil diameter to determine levels of engagement as they interact with in store, television, online and other marketing materials.
Thrillist: Men’s interest daily newsletter, think Daily Candy for men. Thrillist is an ad supported email and publishes daily in LA, NY, SF, Vegas and Chicago.
Vuze: High res, long form video portal based on the Azureus P2P platform. Vuze currently offers standard video ad placements and is developing new advertising opportunities for the platform.
Nexage: Mobile video and marketing firm in Palo Alto. Nexage provides carrier agnostic video streams to mobile devices after a user clicks on a text ad or link. They also produce and host branded video content at MyCorner (mobile link: m.mycorner.com)
Qmecom: Dynamic asset personalization software will generate custom collateral based on CRM profiles, contextual and behavioral targeting rules for deployment across digital and mobile channels.
