Lexus and Wired Mag Team Up for First NFC Print Ad

Lexus and Wired Magazine have announced what they claim is the first mass-produced print ad with an embedded NFC tag.  Over 500,000 subscribers will find the online ad in April”s magazine, and those with NFC enabled devices will be able to tap the page to open a video introducing them to the automotive companies new in-dash app suite.

Read more about it here:

Ad Age