Apple Launches New URLs

Apple’s latest product launch may have slipped under your radar. On January 31, Apple updated its Developer documentation to include reference to new “easy-to-read links to your app…which use the base URL plus a specific form of your app or company name.” This announcement was unusually subtle for Apple, but was noticed widely during the Super Bowl ad for the new Star Trek movie, which pointed viewers to  Vanity URLs will be issued to new apps by Apple, without the option for developers to configure them, and direct conflicts will be resolved by leading common extensions to a search page.