Oreo’s Winning Superbowl Tweet

A successful social media strategy relies on reacting to trends and staying nimble which is what made Oreo’s superbowl tweet a winner. Reacting to the blackout, Oreo promptly posted an ad with the slogan “you can still dunk in the dark”, resulting in 12,000 retweets. The key to their quick turnaround was having the creative agency and brand team in the same room on Sunday night.