Facebook Incorporates Third Party Data Targeting

Facebook is expanding its custom audiences tools to let advertisers target based on information from third party sites like Datalogix, Epsilon, Acxiom, and BlueKai. This means a car company, for example, could target users on Facebook that have been ID-ed by third parties as being in the market to buy a new car.  While privacy advocates will likely sound the emergency alarm, it’s an opportunity for big brands to increase efficiency and spend money on users likely to return the favor.