Zeebox Launches TV Rooms

Zeebox has just updated their second screen app to include a host of new features including TV Rooms which are like chat rooms around particular topics from shows to actors and more. Rooms can be public or private and are aimed at increasing social chatter aside from trivia and other contextual information.  Thus far, the major second screen providers hover around a million active users depending on the app and are starting to gain major interest from advertisers. In fact, Shell just signed onboard to deliver a Zeebox experience on “Meet The Press” that will provide even more content and an ad sync feature that delivers a mobile and TV Shell spot simultaneously.