After its announcement of automatic show syncing and recommendations, Zeebox returns to the news with a new developer portal that opens its API to everybody, not just partners. Anybody building mobile and web apps can integrate Zeebox’s guides, social networking, and tagging into their own projects. They can then create synchronized widgets for Zeebox’s own releases as well. Look to see Zeebox functionality integrated into entertainment apps and second screen functions beyond the original Zeebox domain as developers create new paths into the social functionality that Zeebox has to offer.
Zeebox has just updated their second screen app to include a host of new features including TV Rooms which are like chat rooms around particular topics from shows to actors and more. Rooms can be public or private and are aimed at increasing social chatter aside from trivia and other contextual information. Thus far, the major second screen providers hover around a million active users depending on the app and are starting to gain major interest from advertisers. In fact, Shell just signed onboard to deliver a Zeebox experience on “Meet The Press” that will provide even more content and an ad sync feature that delivers a mobile and TV Shell spot simultaneously.
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