Mobile Payments on the Rise at Starbucks

Mobile payments are coming in a big way. Financial results released last week by Starbucks show that more than 10% of sales were made by mobile phone last quarter, reflecting the coffee giant’s early adoption of Apple’s Passbook technology.  The mobile payments trend trades customer data for an improved customer experience with special deals and faster service.  Food sales and overall profits are up significantly as well, in a corresponding move, giving Starbucks no reason to slow their adoption of forward-thinking technologies. Next on chief digital officer Adam Brotman’s list: the wireless charging mat.