Mobile payments are coming in a big way. Financial results released last week by Starbucks show that more than 10% of sales were made by mobile phone last quarter, reflecting the coffee giant’s early adoption of Apple’s Passbook technology. The mobile payments trend trades customer data for an improved customer experience with special deals and faster service. Food sales and overall profits are up significantly as well, in a corresponding move, giving Starbucks no reason to slow their adoption of forward-thinking technologies. Next on chief digital officer Adam Brotman’s list: the wireless charging mat.
WalletKit, a new platform to equip businesses to create passes for Apple Passbook and other mobile wallets, launched today. Its unique quality in the crowded mobile pass field is its extremely simple backend, allowing any user with access to the system to make changes in real time to all distributed passes, with no need for technical knowledge. The company also includes analytics reports to track the number of passes distributed and used.