IKEA Augmented Reality Catalog Previews Products in Apartment

As part of its 2014 catalogue, IKEA will allow you to preview products in your own home using augmented reality, to ensure that the item you eventually purchase is the correct size, style, and color. It works through IKEA’s iOS and Android apps, in combination with the catalogue itself. You can scan the catalogue, and thereafter visualize the product overlaid onto the environment; the app itself measures the space and provides options based on what would fit. It cuts down on waste, returns, and ultimately, provides a fun, virtual shopping experience around IKEA’s products. For a quick look at how it works, check out the video below: