The social network’s gifting service, Facebook Gifts, is officially pivoting away from physical gifts in the interest of providing entirely digital offerings. The service was initially introduced as a method of physically connecting people beyond the digital network, but of all users gifting on Facebook, only 20% chose physical gifts through partners like Magnolia Bakery, Dean & DeLuca, and Brookstone. The remaining users opted for digital gift cards through services like iTunes, which it plans to continue. For their plans to extend beyond the Internet, though, Facebook still offers the Facebook Card, which allows you to preload a single card with different amounts of money to spend at brick-and-mortar stores. Combined with its mobile payments feature, the social network still might have a compelling real-world payments strategy, even amidst this defeat.