Peel Offers New TV Ad Formats

Peel, which plays off of the concept of a smart remote control, announced a new type of TV ad, one that allows networks and brands to put their shows on a smart device that syncs with DVR to record, and the device itself to watch the show. Peel has found that users want to use the remote control for the sake of controlling the TV, rather than for anything else, and so the ad formats on the platform allow users to tune in to the show directly, or record it for later. It’s a combination of several trends, but most importantly could spell a big increase in engagement for shows, with over 70 million users on the app.