Peel, which plays off of the concept of a smart remote control, announced a new type of TV ad, one that allows networks and brands to put their shows on a smart device that syncs with DVR to record, and the device itself to watch the show. Peel has found that users want to use the remote control for the sake of controlling the TV, rather than for anything else, and so the ad formats on the platform allow users to tune in to the show directly, or record it for later. It’s a combination of several trends, but most importantly could spell a big increase in engagement for shows, with over 70 million users on the app.
Direct TV’s Hopper DVR is a disruptive force in the living room. For starters, it allows simultaneous recording of six channels, mobile remote integration and an app ecosystem. But most disruptive of all is its ability to skip primetime commercials, which has caused CNET to withdraw its Best In Show CES honor awarded to the device following litigation from parent company, CBS. If that’s not proof enough that the Hopper is a gamechanger, I don’t know what is.
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