Following its experimental campaign to deliver Lay’s-sponsored picnic baskets last week, Uber continues its dive into the on-demand economy by launching “Corner Store”, essentially a grocery delivery service embedded in the Uber app. The service is currently in beta and limited to Washington, DC area.
In addition, Uber also announced its decision to open up an API to let app developer integrate its service into their app. Brands including Starbucks, United Airline, Trip Advisor, and Open Table have reportedly signed up as partners. It is clear that Uber want to be more than just a platform for on-demand car service, and it will be interesting to see if such ambitious extensions will scale.