Read original story on: Marketing Land
Among all 56 commercials aired nationally during last night’s Super Bowl, hashtags made an appearance in half of them. From Budweiser’s #BestBuds to Nationwide Insurance’s #MakeSafeHappen, marketers are putting the universal search tag across major social platforms into good use, as social activities on second screen continue to rise.
Moreover, Snapchat made its Super Bowl debut with a featured nod at the end of trailer for Pitch Perfect 2, whose target demo matches with the messaging app’s young user base quite well. Overall, Facebook still takes the top spot as the most mentioned social media with 4 mentions, with Twitter closely behind with 3 nods.