Read original story on: TechCrunch
Earlier last week, Meerkat launched an embeddable player to allow live streams to be embedded into and viewed on other digital services. The live-streaming app is now making the push with a new partnership with the Discovery Channel, which will be the first content brand to use the player for its annual viral event Shark Week.
As part of the deal, Meerkat will help push out the Shark Week content provided by the Discovery Channel to the users,via a @SharkWeek account, and the embedded player will be used to add behind-the-scenes content on the channel’s DLive web portal.
This is not the first time Meerkat has worked with media owners to provide mobile streaming platform in exchange to exclusive live content—it teamed up with CMT Music Award to broadcast part of the show just two weeks ago. As an alternative digital outlet, Meerkat promises a new second screen experience to engage with today’s mobile-first consumers, and we expect to see more media owners to collaborate with it.