After years of restraint, Facebook finally caved and started supporting animated GIFs in regular user posts back in late May. Yet brand pages were shut out of GIF support. Until today, that is. The social network seemingly relaxed its no-GIFs-from-Pages policy, allowing brands like Wendy’s and Coca-Cola’s Brazilian brand Kuat to post GIFs.
What Brands Can Do
As a fun, short-form visual communication, GIFs have long been an Internet favorite across social media. If a picture is worth a thousand words, then a GIF is at least a short novel. Well-crafted GIFs are practically silent, autoplay videos on loop, which makes them a suitable form for digital ads. Plus, they provide a good alternative to the dying Flash ads, and enjoy universal support across nearly all platforms. If your brand is looking to grab some eyeballs without being too disruptive, GIF ads would be one great way to do so.