Facebook Ramps Up Mobile Commerce With New Shopping Feed

What Happened
Following its partnership with Shopify to add “Shop” sections to companies’ Pages last month, Facebook continues to dive deeper into mobile commerce with the debut of a new shopping feed and a wide roll-out of its new “Canvas” ad format. Now Facebook users can find a “Shopping” tab in their feed menu, which provides a feed of various products that businesses choose to highlight and is customized to match individual user’s connections, Likes, and interests. Moreover, Facebook is also rolling out its immersive full-page ad format, now called “Canvas,” to more businesses to showcase different products in a fast-loading, full-screen experience in the news feed on mobile.

What Brands Need To Do
According to a recent study, Facebook ranks as the No.1 app that consumers spend time in, taking up 13% of all time spent on mobile. Therefore, it is important for retailers to reach customers where they already are and start utilizing these mobile commerce features to build a presence on Facebook. Besides, Facebook also provides some data-driven personalization options, which retail and CPG brands would be wise to make use of.


Source: TechCrunch
Header image credit: Promotional Image from Facebook