Hulu is ready to step into virtual reality. The OTT streaming service has made a VR app set to launch next month, around the same time Samsung’s consumer-facing $99 Gear VR headset starts shipping. Hulu is the latest video streaming service to develop VR experiences to distribute their content. The app will provide users with customized immersive environments to watch Hulu’s existing non-VR content in, such as sitting in Jerry Seinfeld’s apartment for an episode of “Seinfeld.” Moreover, the company is also producing a VR short film called “The Big One,” and reportedly has more original VR content in the pipeline.
What Brands Need To Do
Virtual reality technologies bring a unique, immersive viewing experience to the audience, so it makes sense for the OTT video streaming services to get serious about VR for an extra competitive edge. And unlike Netflix or other popular OTT video services, Hulu is ad-supported for the most part, which opens doors for brands to get on board with their own VR content. As VR sits on the cusp of mass adoption, brands would be wise to explore this burgeoning medium to stay ahead of the curve.