The Edges Salon & Spa in Calgary, Canada knows what today’s customers crave when they walk into a store: free Wi-Fi. That’s why for the past seven months Edges has been offering customers free Wi-Fi to engage them on mobile and learn from their behaviors. Upon logging in, customers are shown several digital promotions the salon is running, and management then evaluates how each offer is doing and makes changes accordingly.
What Brands Need To Do
Today’s consumers crave connectivity, and the fact remains that mobile data plans can be rather pricey. Therefore, brands with physical stores would be wise to offer free in-store Wi-Fi and leverage it to incentivize customers to share personal information and data. Businesses can also piggyback on the connection provided by in-store Wi-Fi to deliver value offers right into customers’ hands and draw insights from the behavioral data it generates.