How A Salon Leverages Free Wi-Fi To Run Digital Promotions

What Happened
The Edges Salon & Spa in Calgary, Canada knows what today’s customers crave when they walk into a store: free Wi-Fi. That’s why for the past seven months Edges has been offering customers free Wi-Fi to engage them on mobile and learn from their behaviors. Upon logging in, customers are shown several digital promotions the salon is running, and management then evaluates how each offer is doing and makes changes accordingly.

What Brands Need To Do
Today’s consumers crave connectivity, and the fact remains that mobile data plans can be rather pricey. Therefore, brands with physical stores would be wise to offer free in-store Wi-Fi and leverage it to incentivize customers to share personal information and data. Businesses can also piggyback on the connection provided by in-store Wi-Fi to deliver value offers right into customers’ hands and draw insights from the behavioral data it generates.

Source: StreetFight


Cablevision Launches WiFi-Only Mobile Service: Will It Work?

Read the original story on: Gigaom

Cablevision is reportedly launching a WiFi-based phone service next month, hoping to leverage its Optimal Wi-Fi hotspots and existing customers into the growing mobile market. Freewheel, as the new service is called, will cost Cablevision costumers $9.95 a month ($29.95 for non-subscribers) for unlimited call, text, and data, which gives it a significant advantage over the usual carrier plans.

While the price might be quite attractive, the caveat remains that users won’t be able to do much unless they are connected to WiFi, since there is no cellular service to fall back on. It could work well in areas with a high density of mobile hotspots, such as college campuses and metropolitan cities. Outside those areas though, traditional carriers are probably the safer bet.