Expanding from the simple Like, Facebook is finally ready to launch what it calls “Reactions” to its platform after months of limited testing in foreign markets. The new Like button will give users five emojis to properly express their reactions toward the content they come across on Facebook, such as surprise, anger, and sadness. Facebook says the new feature will be available worldwide in “the next few weeks.”
What Brands Need To Do
As we noted when Facebook announced the feature, this expansion of the Like button can provide brands with a new tool to accurately gauge consumer sentiment. Now with this feature coming soon to all users, brands will no longer need to rely on third-party analytics firms to run sentiment analysis to measure customer feedback on Facebook. Brands with a Facebook presence need to learn to closely monitor Reactions and adjust communications strategy accordingly.