What Happened
Facebook has added some larger and more flexible ad units to Instant Articles as the company ramps up the monetization in the fast-loading, mobile-native format. Publishers can now bring more of their direct sold campaigns to Instant Articles, including custom, premium formats. And publishers using Facebook’s Audience Network can now engage their audience with video and carousel ads in Instant Articles. In addition, Facebook has also improved support for branded content in Instant Articles to allow publishers to plug in their native ad campaigns.
What Brands Need To Do
As Facebook continues to loosen its restrictions on ads in Instant Articles and offer publishers more options to monetize their content, brands gain more opportunities to reach mobile Facebook users by working with publishers to transplant their campaigns into Instant Articles. Brands looking to make their ads load faster and provide a mobile-optimized user experience can also look into Facebook’s Canvas ads, which are basically “Instant Articles for brands.”
Source: Facebook Media
Header image is a promotional image courtesy of Facebook Media
