Twitter is unbundling Periscope from the smartphone camera with the launch of Periscope Producer, an API that allows select users to stream high-quality, live video from external sources, including “streaming software, hardware encoders, and professional cameras.” Periscope has been testing this new product in the past few weeks, during which brands and media partners such as Louis Vuitton and NBC leveraged it to broadcast professionally made video content.
What Brands Should Do
The launch of Periscope Producer marks a major step in Periscope’s quest for more quality video content from media companies and experienced content creators, who can now take footage from professional cameras and use editing software to add multiple camera angles, on-screen graphics, and pre- or post-roll ads to their Periscope stream.
The immediacy that livestreaming brings to content makes it a good format for brands looking to engage with online audiences. Early-adopting brands such as Popeyes and McDonald’s have been organizing live events to launch new products and engage with fans. Brands looking to improve the quality of their live video content on Periscope can sign up here to try it.
Header image is a promotional image courtesy of Periscope’s Medium Blog