SXSW 2017: Camera-Enabled Interfaces Usher In New AR Possibilities

What Happened
One trend that is evident at this year’s SXSW festival is that camera-enabled interfaces – digital interfaces that rely on cameras to work – are being adopted by more and more tech companies to deliver an AR-powered user experience.

There’s the YouCam smart mirror that can apply virtual makeup to your face and switch between different looks as a preview tool. They are teaming up with e.l.f. Cosmetics to host a livestream event to showcase the makeup brand’s product aided by its AR magic. Equally fun is the Philm app, whose live art filters will turn your boring selfies into artfully rendered images several styles, such as French oil painting or comic book drawing.

On the more sophisticated side of the AR spectrum, Sony brought back its projector-based touchscreen technology to SXSW and combined it with some unique user interface design to allow users to control holographic objects by gesture. Similarly, there is Lampix, an AR startup whose motion-sensing technology and cloud-based platform can transform any surface into a touchscreen that people can interact with.

What Brands Need To Do
All these serve as the latest examples of how brands can leverage the advanced capabilities of smartphones, especially the ease of image input via the phone’s camera, to bring the user experience to the next level. Such camera-enabled advanced interfaces are a great way to introduce AR technology to your brand’s digital assets and deliver an engaging customer experience. Brands should take advantage of this trend to experiment with camera-enabled AR interfaces and interactive experiences.

If you’d like to get some help to figure out how augmented reality can enhance your customer experience and drive new opportunities for your brand, or simply to try out the HoloLens demo we have to experience the transformative power of AR, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.


Sources: as linked in the article