YouTube is rolling out mobile live streaming to more users, lowering the previous 10,000 subscriber requirement to just 1,000 subscribers. This means more micro-influencers and smaller companies will now be able to leverage YouTube’s livestreaming tools to start a mobile broadcast and connect with viewers in real time.
What Brands Need To Do
This allows more brands to use YouTube live streams to showcase a more authentic side of their brand identity and engage with their fans. Live video remains a fast growth area for digital media, with 81% of mobile audiences watched more live video in 2016 than in 2015. Mobile live video is also particularly engaging, with the average time spent on mobile video being 3.5 minutes for livestreams, compared to 2.8 minutes for VOD. Therefore, more brands should be leveraging live video to reach global viewers and amplify their brand messages with live events, influencer takeovers, and behind-the-scene looks.