What Happened
Paper towel brand Brawny found a unique usage of Snap Spectacles for this year’s Mother’s Day campaign. The company worked with ad agency Cutwater to create a 60-second commercial titled “Once a Mother, Always a Giant” that uses footage shot by putting the camera-embedded camera on kids to capture their point of view. The result is a heartwarming montage of mothers looking like “giants” from the kids’ perspective.
What Brands Need To Do
This is not the first time a brand has used Snap Spectacles to generate unique video content for marketing purposes. Both Marriott and Hyatt have been leveraging Spectacles to create authentic video content from their properties around the world. While Snap’s first quarterly report as a public company released on Wednesday doesn’t exactly paint a rosy perspective for the company, CEO Evan Spiegel says he’s not bothered with Facebook’s aggressive imitation of Snapchat features while re-stressing the company’s camera-first strategy. Regardless of which company will prevail in the race to make the camera the first mass platform for augmented reality, brands need to start exploring using new tools to spice up their campaigns.
Source: Marketing Dive
Image courtesy of Brawny’s YouTube
