On day 2 of its annual Build developer conference, Microsoft unveiled a new set of VR motion controllers for virtual and mixed reality headsets running Windows 10. The controllers will be able to work without external tracking sensors, offering “precise and responsive tracking of movement in your field of view using the sensors in your headset.” The controllers will ship later this year during the holiday season, and they will be bundled with Acer’s upcoming entry-level headset selling for $399. Unfortunately, the controllers will not work with Microsoft HoloLens.
What Brands Need To Do
As with the voice assistant space, Microsoft has a lot catching up to do when it comes to the virtual reality headsets. A recent report from IHS Markit estimates that Samsung will sell 4.1 million Gear VR units by the end of the year. IHS is also estimating that Google has sold 120,000 units through 2016, with 2.3 million selling in 2017. As VR headsets inching closer to breaking into the mainstream market, brands need to be proactive and start working with content creators to explore the immersive medium and create engaging branded content.
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Barrett ([email protected]) to schedule a visit to the Lab.