Social media…Revolutions online and offline

The People of Iran (Lewishamdreamer via Flickr)
When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.

Now there are the stirrings of what might turn out to be another popular revolution inside Iran and newsjunkies have skipped a whole generation ahead, past the 24-hour news channels which mostly filled their weekend schedules with less-expensive canned programming, and have gone straight to Twitter and the Huffington Post.

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Apple takes off the gloves

Apple takes off the gloves (iStock)There were a few big announcements regarding the iPhone and iPod Touch at WWDC this week.  The biggest announcement was actually just a price drop: With the iPhone 3G at only $99, it hits the magical price point that’s going to move a lot of phones.  Though admittedly, there is still a large issue in the monthly costs to AT&T, as a plan with unlimited data and text is going to be more per month than the phone costs.

Apple’s newly announced numbers show a continued acceleration in the popularity of the AppStore.  While 40 million iPhones or iPod Touch devices worldwide reflects a steady progression, the announcement of 50,000 apps in the AppStore is a sharp increase over past numbers.  With over one billion apps downloaded since the AppStore’s inception, that’s an average of 20,000 downloads per application. Continue reading “Apple takes off the gloves”

Why Twitter has not jumped the shark

Has Twitter jumped the shark? (iStock)If I had a nickel for everytime someone asked me What is hot right now? I’d be twittering off my yacht in the Côte d’Azur.

In a recent meeting with some of my fellow digerati we were pitching ideas to get a client excited about  what new’s in the media landscape and all of them declared, Twitter is dead…it’s over. But I think there’s plenty of life left in our friend Twitter.

We are at an interesting crossroads with Twitter, Facebook and a lot of other overly hyped platforms. In many cases, it’s not about the solution itself but about how people are leveraging the data and behavior surrounding that platform and hence, their API’s (application programming interfaces – see my recent article on using APIs for content delivery). Continue reading “Why Twitter has not jumped the shark”

How social media can save books

Social media has infiltrated the hemispheres of today’s society by embedding itself into the framework of business interactions, personal relationships, mobile distractions, television and other elements that shape our culture. While some situations and technologies adapt quickly to the transparency and hyper-connectedness of social media, other avenues take time to get used to the idea. One such avenue is books.

The publishing industry in general is threatened by the disruptive advancements that social media generates because it changes the structure of writing from a speech to a discussion.  But, this doesn’t have to be a negative attribute – this could be what actually saves the publishing industry from a meager future on the new media sidelines.

Continue reading “How social media can save books”

Mobile applications as the second Web

mobilewebYou might think the iPhone has conquered the mobile universe, certainly in the US. Or at least, that’s what the bulk of articles published in 2009 seem to indicate. While the iPhone has heavily influenced mobile in the states and abroad, the numbers overstate the scenario dramatically. As a result, some amazing shifts haven’t gotten much notice.

It’s articles like this one that are the problem. In this instance, the Net Applications data looks at Web browser market share for mobile devices, but in the methodology caveats listed on Net Applications’ site, it points out that the browsers needed to be HTML and JavaScript compliant. Well, no wonder the iPhone has such a commanding lead — tons of other feature phone and even smartphone mobile browsers aren’t included. Continue reading “Mobile applications as the second Web”

Volvo’s gaming efforts stuck in the pits

Forza

Being the resident car guy at the Lab, I recently came across the Volvo S60 concept car online; A nice looking car with decent lines. Volvo has been experimenting with interactive experiences on their website for some time, previously with their Rush game. Now, they were offering a free S60 racing game. Initially, it looked like a cool way to promote consumer engagement.

While games are not new, and racing games are everywhere (Forza rocks), that an automobile manufacturer might create one around a concept car seemed unique and worthy of a try. And I didn’t expect it from Volvo. They make nice cars, but plays in the video game space? Continue reading “Volvo’s gaming efforts stuck in the pits”

Hottest trends in gaming

PSP Go video demo

Here are continued impressions from E3.  They are, as promised, thoughts on Sony offerings and the larger gaming trends.

Sony: I got a “hands-on” with the new PSP Go.  I think this device is less a competitor to the Nintendo DSi, and much more of a competitor to the iPod Touch.  The device centers on the concept of digital distribution for games and video – no more UMD disks.  Getting rid of a disk drive has certainly made the device more portable, but it still doesn’t seem as pocket friendly as the iPod.  The ability to leverage a control pad is great, as are the tie-ins between the PS3 and the PSP devices, but I see the device as primarily appealing to the existing PSP owners, much as the DSi has been an upgrade to the Nintendo DS. Continue reading “Hottest trends in gaming”

The nature of editorial is to evolve

processAs new media marketers, we know what our clients should be doing, what spaces they should be playing in; we have a whole laundry list of items we’d like them to implement. But too often, we don’t apply the same standards and strategies to our own online spaces and digital publishing faces.

Maybe it’s lack of dedicated resources, maybe it’s tightened budgets. Whatever the reason, we too must hold ourselves accountable to our digital content strategy. Continue reading “The nature of editorial is to evolve”

E3 – Hits and Misses

E3 2009 is my fifth E3, though I managed to miss the recent “awkward years.”  While the rumor was that this E3 would return to prior glory, I’ve been a bit disappointed – the show is much more guarded than in years past.  The press conferences on Monday and Tuesday had some neat surprises, but few of those surprises managed to make it out to the show floor. Continue reading “E3 – Hits and Misses”

DOOH offers magazines a life line

alofthotel

In a difficult economic environment, magazine publishers have started turning to Digital Out of Home (DOOH) for new revenue opportunities. With promotions on video advertising networks, self service kiosks and ad sales, traditional print advertising companies are exploring how to use DOOH to broaden their reach.

Video Ad Networks
Time and again, Video Advertising Networks have proven to have a direct impact on magazine sales.  Conde Nast reported a 24% and 53% sales lift in Trofie airport stores that featured video advertising network, Danoo. Bon Appetit Magazine also had great results using PRN’s CheckoutTV the past two summers with its “The Next Food Network Star” Summer BBQ promotions. And now, as part of its six-month commitment with Titan Outdoors digital posters, the high end magazine Wallpaper will be featuring photography from each month’s issue across 50 London locations. Continue reading “DOOH offers magazines a life line”