2010 Super Bowl search marketing scorecard

(Reprise Media)This morning, Reprise Media released the 6th annual Search Marketing Scorecard on the Super Bowl, which ranks Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social media –measuring how prepared each brand was to capture the demand created by their Super Bowl advertising investment. The Search Marketing Scorecard is the longest-running study of its kind.

The audience for this year’s Super Bowl was primed and ready for integrated campaigns. According to a recent comScore study, 1/3 of the 90 million people planning to watch the Super Bowl expected to log on to their computers during the game. Furthermore, One out of every ten viewers (or nearly 9 million people) were going to use their computers specifically to seek out advertiser websites. That sounds like an audience that’s not only interested in the ads, but interested in having real interactions with brands, which is what our study is all about.

So how did this year’s advertisers do?  Read full article here.

Social media…Revolutions online and offline

The People of Iran (Lewishamdreamer via Flickr)
When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.

Now there are the stirrings of what might turn out to be another popular revolution inside Iran and newsjunkies have skipped a whole generation ahead, past the 24-hour news channels which mostly filled their weekend schedules with less-expensive canned programming, and have gone straight to Twitter and the Huffington Post.

Read full article on Searchviews.