Billboard ban marks end of advertising

noadvertisingApril 1, 2009–The Los Angeles Planning Commission voted last week on a new city ordinance to deal with digital billboards and supergraphic advertising, after the court ruled the city’s 2002 billboard law unconstitutional last year.  The vote was deadlocked, so the state legislature just made a pre-emptive motion that’s spiraled out of control. They’ve banned ALL advertising in California.

The state has announced that cranes will start ripping down store signs across the Golden State first thing on Wednesday morning April 1st. Bulldozers are being shipped from Nevada to help with the effort.

California residents may also notice that IP addresses of all corporate sites will be blocked as of Wednesday morning. Popular ad supported sites such as Google, Yahoo!, Facebook, WebMD and others may no longer be available to Californians. Continue reading “Billboard ban marks end of advertising”

IPG Lab study: Consumer insights

samplesizeApril 1, 2009–In some cases, emerging media is still ironing out the analytics issue.  However, in most cases, the analytics are sound, and held up to the high bar set by digital.  For in-game advertising, the size of the ad on the screen, the duration it appears on the screen, and even the angle at which it’s being viewed can all be tracked.

For digital out-of-home, there are solutions which can use facial analysis to determine how many passersby looked at the display, how long they looked, if they are male or female, and even a general age range.  In social media, marketers can know not only how many people interacted with a campaign, but can actually read their minds.  With all these capabilities at its fingertips, emerging media can deliver a wealth of accurate, detailed, and accountable information. Continue reading “IPG Lab study: Consumer insights”

Cloud computing takes us by storm

cloudApril 1, 2009–There’s been a great deal of discussion lately about cloud computing.  However, many people don’t understand what cloud computing really means, what it can do, and why it is so important.  To address these issues, the lab has put together a handy new guide. First though, one needs to understand the ideas behind cloud computing.

About ten years ago, a number of computer engineers realized that they would soon fill the tubes connecting the Internets with things like email spam, viruses, and bittorrents.  Our tubes were going to become sewers.  Something had to be done. Continue reading “Cloud computing takes us by storm”

Faxes will change the world

faxedApril 1, 2009–It’s time to get real: the future of new media is not happening. We at the Lab have finally decided that our forays into online and social media, and even our digital library are not viable. We have experimented, we have played, we have tinkered. We have begged, pleaded and tweeted. And after much hand wringing, we feel our purpose at the Lab comes down to a single, highly effective solution: fax machines. Continue reading “Faxes will change the world”

What’s faster than 3G?

CTIA/Josh LovisonThe IPG Emerging Media Lab’s Mobile Practice Lead, Josh Lovison is reporting live from the CTIA convention, also known as the Wireless Telecommunications event of the year.

Check out Josh’s live CTIA video feed on Qik, or watch his short video posts here:

What’s faster than 3G?

Continue reading “What’s faster than 3G?”

Reach new heights with jetpack advertising

(iStock)April 1, 2009–The frontier of emerging media has finally made its way to Madison Avenue: Jetpacks. After decades of science fiction fantasy and military experimentation, jetpacks have become a reliable transportation alternative and now, a bleeding-edge advertising medium. While the WSJ lists 30 second flight times and 1,300° exhaust blasts as challenges to this medium, advertisers should not be deterred.

The superior combination of sight, sound and motion that is a jet propelled human will unquestionably make a lasting impression with target audiences.

As user adoption of jetpacks spikes and price points fall to the $100,000 level – this market is ripe for advertising investment. Quaker has been an early pioneer of this burgeoning media channel; recently launching the first ever jetpack advertising initiative for Quaker Oats oatmeal. Continue reading “Reach new heights with jetpack advertising”

OMMA Global: Digital takes over

(iStock)I attended the OMMA Global conference this week here in LA, and it was one of the better OMMA conferences I’ve attended.  There was a definite narrative running through the whole show.  Nearly everyone was in agreement: Digital is taking over, and traditional’s days are numbered.  (Don’t worry; it’s still a high number).

Jason Calacanis, CEO of Mahalo, claimed that digital could completely replace traditional today and no one would really notice, assuming a few “minor” changes happened before the switch.  In describing this switch, Calacanis claimed that it would be advertising going from “religion” (I know 50 percent works, just not which half) to “science.”

Continue reading “OMMA Global: Digital takes over”

Trying to make a tweet

(ExecTweets)While the “what do I need Twitter for?” refrain is still being sung from coast to coast, and as the micro-blogging service still struggles to find its business model, others are quietly finding ways to capitalize on the enormous success of Twitter in the marketing realm. Hats off to Microsoft, McCann Worldgroup and Federated Media (the Lab is a fan of all y’all) who announced a new partnership called “ExecTweets.”

Mark Ruxin, Chief Innovation Officer at MWG says the collaboration “is an effort to create a destination publishing platform for Microsoft targeted at Business Decision Makers looking to glean real-time business insights from leading Fortune 500 executive level Tweeters, and prominent technology executives.” Not to mention building loyalty with a brand in an intimate, addictive environment. (Turns out Jennifer Aniston broke up with John Mayer after discovering his loyalties to Twitter were stronger than the bonds of love between them, so watch out!)

Meanwhile, Twitter appears not to be sure what hit them, Continue reading “Trying to make a tweet”

When did you first hear about Twitter?

This week was a big week for the Lab. Not only did Google announce a new feature for Gmail that finally cracks the code on un-sending emails that were a bad idea, and not only did our favorite video recording device, Flip Video get bought for a ton of cash by Cisco, but the Lab has been immortalized in our first-ever cartoon by Ad Land on AdWeek:

AdLand's take on Twitter (AdWeek)

See David T. Jones’  full Ad Land cartoon.

And yes, we too have given up and are throwing ourselves at the mercy of Twitter.

iPhone 3.0

(iStock)Tuesday came a significant announcement from the mobile world: The leader in emerging mobile technology, the Apple iPhone, announced the new features.  And in “new” features, they were essentially playing catch up.

Copy and Paste has finally been added to the device, after much lamenting by users. MMS was another addition – a feature even basic handsets have had for years. The new integrated search is a clear preemptive strike at the Palm Pre, as that “quicklaunch” integrated search was a feature for which Palm received much praise.

The promised Push technology will finally make an appearance, allowing apps to run in a pseudo-background, still getting updates but not consuming as much resources. This too staves off competitive offerings, bringing functionality that most other smartphones offer.

There was little that stood out as unique when viewed individually. However, viewed in aggregate, this update does a great deal in patching up holes in the iPhone’s defenses that competitors on the horizon would have eagerly attacked. Continue reading “iPhone 3.0”