The past year has witnessed the rise of several new media platforms, with connected car and wearables as the top two standouts that we expect to shine even brighter in the coming year. Head over to our auto trend report to learn the full potential of connected cars, then cap it off with our coverage of the crazy fun Minuum keyboard for smart watches.
Thus concludes our Best of 2014 reviews. Happy Holidays! We’ll see you again soon with our upcoming CES coverage in 2 weeks.
With the arrival of Apple Pay, 2014 is without doubt a watershed year for mobile payment. Boosting convenience and security, it is set to transform the very way we buy things in coming years. You can reacquaint yourself with everything you need to know about Apple Pay, before diving into our in-depth mobile payment POV to learn more about the future of payment and commerce.
The past year saw monumental growth for the over-the-top (OTT) market, as more brands and content providers jumped in this flourishing market. You can read our extensively researched white paper to learn about the OTT revolution happening in our living room.
Meanwhile, everything you do online is duly noted as part of your personal big data. Check out our joint study with 140 Proof on how and why people manage social profiles across multiple platforms.
Here at the Lab, we are always looking for emerging technologies that capture the attention of audiences at the most effective moments. Kicking off 2014, we experimented with incorporating micro-games at point-of-sale using Vengo’s vendor machines, which produced some quite promising findings.
Fast forward to June, we teamed up with Kiip and conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent. We then joined forces with YuMe to explore measures of receptivity and attentiveness, with the findings neatly presented in a short video.
Welcome to the Lab’s year-end review, looking back at our most popular posts from 2014.
One of our key trends this year was Gen Z’s fluid media habits, as they relentlessly pursue new platforms that suit their needs, most notably with messaging apps. Read our interview with the insightful Melissa Lavigne-Delville from our Gen Z feature week to reflect on the fickle generation. Then head over to our hit white paper to reacquaint yourself with the ins and outs of the fast-growing messaging apps.