Apple Shakes Up Third Parties

appleadmob1Apple is shaking things up with developers. The issue most concerning for marketers is the damage Apple’s new policy may present for third party libraries, especially the one used in AdMob enabled apps.

At the root of the issue is a new application review policy Apple just implemented: All applications need to be compatible with their 3.0 beta firmware, rumored to be released in June. For many apps, this is all and good – the 3.0 firmware was designed to support the apps developed for the current system. However, there are a few exceptions. Continue reading “Apple Shakes Up Third Parties”