Apple is shaking things up with developers. The issue most concerning for marketers is the damage Appleâ€™s new policy may present for third party libraries, especially the one used in AdMob enabled apps.
At the root of the issue is a new application review policy Apple just implemented: All applications need to be compatible with their 3.0 beta firmware, rumored to be released in June. For many apps, this is all and good â€“ the 3.0 firmware was designed to support the apps developed for the current system. However, there are a few exceptions. Continue reading “Apple Shakes Up Third Parties”