Partner Spotlight: ADstruc

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor is one of the most undervalued media” in the landscape, and MAGNA GLOBAL estimated earlier this year that outdoor would grow 4.8% to a $7.3 billion industry. That’s why we’re particularly excited by ADstruc, a comprehensive solution to out-of-home buys and analysis, which is on the forefront of programmatic outdoor media.

How does ADstruc’s platform work?
ADstruc optimizes outdoor RFPs toward its inventory, which currently constitutes several hundred media networks across the country. That way, a media buyer can scan inventory, calculate an ideal expenditure, and then execute a buy without leaving the desk. For vendors, it’s a totally free marketplace.
It’s not over once the buy is executed, either. Unlike traditional outdoor, which ends once the media goes up, the platform maps your spend and tracks location-based social mentions to determine the media’s effect. Finally, ADstruc’s goal is to be a full-service outdoor platform, so it helpfully interfaces with analytics and billing platforms that media buyers and vendors use.
 
How can ADstruc change out-of-home media?
 
Outdoor signage is becoming progressively more digital — it’s currently 32% of the out-of-home market, and will grow as static media gets replaced. Markets like New York are fully embracing outdoor digital: digital media will fund the massive public WiFi project set to take over 10,000 obsolete payphones. And as outdoor becomes more digital, it will become more programmatic. To be able to change outdoor media at a click’s notice — sounds like the future to us.

XBox One Patch Released Today Improves TV Function

Microsoft is launching its first XBox One system update today, less than a month after the console’s release on November 22. This patch comes in response to a number of glitches found early on, and is said to be the first in a long series of updates set to come early in 2014. This update also updates the exciting TV feature of the One, which should become a progressively larger part of the XBox ecosystem over time.  This update showcases the console’s automatic update process, and devices that are on standby will likely get the patch without owners intervening at all.  All system owners not on standby today will be required to install the update after the grace period ends on Thursday, December 12.