Earlier today, Tesla released the much anticipated version 7.0 of its Model S software, an update that enables the car’s first self-driving features, first announced in October last year. The 7.0 release starts rolling out in the US tomorrow, and will proceed to Europe and Asia in the coming weeks. Although technically not a fully autonomous vehicle yet, the Tesla cars updated with the newest software will gain new features such as Autosteer, Auto Lane Change, and Autopark, all designed to assist drivers.
What Brands Need To Do
Autonomous cars have been developing at a rapid pace this year. We saw some major car manufacturers showcase prototypes of driverless cars at CES in January. But what Tesla showcased today is definitely more ready for the consumer market. Given this quick development, it probably won’t be long before autopilot driving can free drivers from steering wheels, at least partially. Brands should consider getting onto the in-car media platforms in order to capture this newly-gained idle attention of the drivers.