In this year’s Sports Illustrated Swimsuit edition, Lexus is utilizing QR coding to bring the models in the magazine to life. The ad features three models that spring to life when the reader holds a QR reader over the image of the models on the page. The models walk towards the phone to music and a Lexus slogan. This is a definite step forward for a QR technology that’s seemingly stalled out as people continue to criticize its clumsiness, but in this instance Sports Illustrated and Lexus are bringing the technology to a much wider audience in a new form in a continued attempt to keep the swimsuit edition current and innovative.
Lexus demonstrated some autonomous vehicle features including laser tracking, gyroscopes, and forward and side-facing radars all geared toward scanning road environments and reacting to any danger. Lexus says most of this technology is in R&D and will not be available for quite sometime. Mark Templin, VP General Manager also explained that they’re aiming for the car not to be driverless but rather act as an attentive copilot whose skills can assist driving. Sounds pretty great to us. Stayed tuned for updates this afternoon on car infotainment systems.