Facebook To Enable Easy Social Listening For Marketers

Read original story on: Re/code

Facebook is looking to help advertisers better understand what people are talking about with a new “Topic Data” social listening tool. It mines Facebook posts for keywords and phrases for insights into how users feel about a particular brand, event, or subject. The social media giant claims that all information used for topic data will be anonymized and aggregated, and it is partnering with DataSift to help develop and scale the topical data.

Man Sells Personal Data on Kickstarter

Federico Zannier is looking to turn the tables on corporations looking to use consumer’s data for their own profit. Instead, he’s taking back control of his own data, and selling it. He data mined himself and recorded all of his online activity since February, recording HTML pages visited, mouse pointer position, screenshots of what he was looking at, webcam images of him looking at the screen, his GPS location, and is now prepared to sell that data. Zannier’s core principle is that digital users meed to take back their rights and leverage the value of their personal data: if it’s being used to generate corporate profits elsewhere, why not make money on it yourself? Backers can pledge $2 for a day’s worth of data, $5 for a week, $50 for a month, or $200 for the entire data archive which includes around 7GB of information.