Tinder Claims Over One In Five Users Swipe Right For Brands

Read original story on: AdWeek

As the most popular dating app, Tinder has attracted a fair number of brands that wishes to woo young, single consumers active on its platform. Our POV on dating apps detailed some prime examples of Promoted Profiles, which allows advertisers to create “dating profiles” for brands. If users swipes right on those profiles, brands will be enabled to send them more content via chat messages.

Tinder has rarely revealed any of the stats regarding its ad offerings, but Sean Rad, co-founder of Tinder, just claimed that over twenty percent of users swiped right on brand profiles, and that this engagement rate remains consistent throughout various campaigns. Rod also mentioned that the average user spends 11 minutes a day swiping and texting through Tinder.

While the authenticity of these numbers would be difficult to verify, there is no denying that fractured mobile users are increasingly consuming media content on new platforms. Therefore, brands need to go where the audience is going, even if that means an eighty percent “left-swipe” rejection rate.


Dating App Happn Integrates With Spotiify To Enable Virtual Serenading

Read original story on: The Verge

French dating app Happn has announced a new integration with popular music streaming service Spotify to enable users to virtually serenade each other by sending full-length Spotify songs, which can be streamed directly inside the app. User can also choose to display their favorite Spotify songs on their dating profiles.

As more and more people joins online dating, various dating apps continue to grow at a rapid pace. Our POV on dating apps (click here to read) explored the unique ecosystem they form and explained how brands are reaching mobile users on these new platforms. As mobile apps grow increasingly intertwined with integration, we expect the emerging platforms of dating apps continues to mature and expand.