In what now looks like a direct, competitive move to combat Google’s latest announcements at their I/O conference, Square Cash announced that it’s not just for brick-and-mortar businesses, but for inter-personal cash exchange as well. It’s starting as an invite-only trial, and works essentially the same way as Google Wallet’s email function. What little is known is that the user will have to CC: Square in the email, and the subject line will determine the amount of cash transferred. Right now, the cost os $0.50 per transaction. It remains to be seen which, if any, of these money transfer apps (Simple, Google Wallet, Venmo, PayPal) will take the lead, but the basic social nature of cash exchange is hot again.
The growth of mobile does not just refer to mobile penetration, but as mobile as a hub for all media activity, particular for email. Mobile has nearly eclipsed desktop in terms of email holding 41% of all opens, compared with 36% from last year according to a Knotice report. Despite the initial interaction, mobile does not in fact generate as high engagement with click rates well below desktop. As more senders get savvy about optimizing for mobile, that number is likely to rise.
Are you a slave to your inbox? If you’re like the average worker, you send and receive an excess of 100 emails a day so you could probably use a break. Well, now’s your chance as today marks the 2nd annual no email day, giving you an excuse to ignore your inbox. And if your boss complains tell them to email us at at [email protected] We’ll be offline the entire day.
Sources: Google’s Sparrow purchase cost under $25 million, will bring ‘beauty’ to Gmail
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