Best Buy believes that its latest policy shift will destroy the now-common practice of “showrooming” in its stores. On March 3rd, stores will display all local retail competitors prices, along with 19 “major online competitors” in all product categories. This comes on the heels of Best Buy’s temporary price-matching initiative that debuted during the holiday season, and after its apparent success the retailer is making the shift permanent. Showrooming is a growing worry for electronics stores, as the practice effects sales of gadgets and devices more than any other category. Price matching for Best Buy will include major competitors such as Amazon, Apple, Newegg, OfficeDepot, Staples, and Target.
Data: Mobile Market Share
Apple Wants To Buy Pinterest Rival, The Fancy
Ansible CEO Angela Steele Named To 21 Most Powerful Women In Mobile Advertising
CHART OF THE DAY: We’re Checking Our Phones All The Time
R/GA’s Nick Law On What Works And What Doesn’t In Digital Advertising
Infographic: The Titans of Media