Motain, the company behind The Football App, is looking to get out ahead of the World Cup and seize the global – and growing American – football (or soccer) app and advertising market. Today, they announced that they received $13 million in venture capital to promote it’s flagship product, The Football App, in advance of the World Cup in 2014. For followers of the beautiful game, the app has standings, results, and videos from over 100 leagues across the world, and has racked up over 6.5 million downloads across all mobile platforms, with a sizable portion of that download data coming from the U.S. The service generates more than one billion page impressions per month, and is growing at over 100,000 downloads per day. The free version comes with ads, so any expansion with this new capital injection means that advertisers looking to target a global audience may have themselves a new, sports-based, mobile solution.
The San Francisco 49ers are equipping their new stadium with a speedy Wi-Fi network that will provide a solid data connection for the possible 68,000 fans who can attend a game. The network will not only improve fan satisfaction, but will likely generate a lot of social media activity in the process. Other venues can do the same and also use wi-fi as a means of collecting audience data to better understand who visits their location.
Although yesterday we reported
that GoDaddy.com’s Ad “Perfect Match” was almost universally panned
on Twitter, yesterday’s sales told a markedly different story. The company
reported that the Monday after the game was the biggest sales day in company
history; hosting sales jumped 45%, dot-com domain sales rose 40%, new mobile
customers increased by 35%, and 10,000 total customers were added yesterday
alone. So today, even though their strategy ran against the conventional wisdom
that social media success and engagement means better sales, it seems though
sheer visibility won out as new users flocked to the service.