Despite Ad Controversy, GoDaddy Sees Biggest Sales Day In History

Although yesterday we reported
that’s Ad “Perfect Match” was almost universally panned
on Twitter, yesterday’s sales told a markedly different story. The company
reported that the Monday after the game was the biggest sales day in company
history; hosting sales jumped 45%, dot-com domain sales rose 40%, new mobile
customers increased by 35%, and 10,000 total customers were added yesterday
alone. So today, even though their strategy ran against the conventional wisdom
that social media success and engagement means better sales, it seems though
sheer visibility won out as new users flocked to the service. 

Super Bowl ROI, more social than ever

Super Bowl more social than ever (Flickr via Modenadude)For years, the Super Bowl has become the essence of TV advertising – the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. There’s even an opportunity for buzz around network rejected ads. This week, GoDaddy invited consumers to view their banned ad on their site, while the attention and reach for the rejected ad for the gay dating site may garner even more attention than if it had aired (without the hefty three million dollar price tag).

Although some large brands such as Pepsi have opted to skip Super Bowl ads in favor on online campaigns this year–a move which has probably earned Pepsi as much or more attention than if they had participated–others have opted to best take advantage of the surge in online consumer interest in their ads. Social media users can share, forward, discuss, critique, rate and review the ads at live chats, twitter games, You Tube’s Ad Blitz, USA Today’s Ad Meter, and many other sites. Continue reading “Super Bowl ROI, more social than ever”