Gimbal is teaming up with Health Media Network (HMN) to bring beacons to medical centers and doctors’ offices. HMN’s digital display platform, currently serving over 12,000 medical facilities across the country, customizes and targets content for 30 specialty health networks. With this partnership, Gimbal beacons will bring geofencing solutions around medical facilities to HMN’s existing digital displays, enabling targeted messaging between healthcare brands and patients.
What Brands Need To Do
This new beacon program enables wellness and pharmaceutical brands to tap into the power of targeted messaging at a crucial time in patients’ healthcare journeys. With the beacons in place, this partnership also opens up the possibility of beacon-triggered mobile messaging in doctors’ offices, which, provided that HMN partners with the right apps to deliver the messages, could bring the communication between brands and patients to a more intimate and effective level.
Vector Media and beacon solution provider Gimbal have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. Through this partnership, Gimbal will provide “both geofencing and beacon technologies” for the 500 buses in Vector’s nationwide network, adding new targeting capabilities for out-of-home ads.
What Brands Should Do
For brands that are looking to take their OOH campaign into the mobile age, hit a wider than usual cross section of a city, and connect with today’s mobile-first consumers, this new initiative between Vector Media and Gimbal provides a great example of how proximity technology can add a contextual layer to non-digital ad formats with added value to engage with the audience.
Source: ScreenMedia Daily
Header image courtesy of Vector Media’s Twitter
We interviewed Charlie Karstrom from leading beacon provider Gimbal about how proximity technology is changing the way people experience events, how brands can benefit from beacon-generated data, and more.