New ecommerce startup Nifti has launched with an interesting approach to pricing. Integrating with over 200 sites, Nifti lets users set the price they are willing to pay for products via a bookmarklet and are notified when they reach that threshold. We’ve seen Amazon’s price check app disrupt the retail space and Nifti is just another example of savvy shoppers looking for the best deals.
T-Mobile CEO, John Legere confirmed that the carrier will be selling the iPhone and will not be subsidizing the device. The radically different pricing structure offers far less expensive data rates in exchange for ponying up the $650-$850 to purchase the phone. While Europe has embraced this model for years, it remains to be seen whether U.S. consumers will buy in.
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