How Instagram’s New App Is Helping Brands

Earlier this week, Instagram released a free app named Hyperlapse, which allows users to create speeded-up time-lapse videos and share to Instagram with ease. Some brands have already been taking full advantage of the app to pack more content into their branded videos—a real benefit as most social media platforms put a time limit on video length. In this ever-shifting market landscape, quickly adopting emerging tech tools is becoming increasingly important for brands of all types.