Motorola is trying to woo Apple users by letting them migrate their iCloud data onto the Moto X. Not only can users customize their devices, now they can import all of their contact and calendar data from the iCloud onto the new device, through Google. So for users whose lives are embedded deeply within Apple’s ecosystem, it could be a convenient way to maintain their data without loyalty to one type of phone. According to executives, there are more plans to try to break into Apple’s smartphone market, so expect more news on this front in the near future.
Apple announced that its iWork Beta in the iCloud is publicly available. Initially, only developers had access for the service, but now any user with an Apple ID can test iWork ahead of the official fall launch. Apple, now deep in battle with Google and Microsoft in cloud applications, announced the service this June at the WWDC event, noting that the iCloud-enabled suite would support previously native-only apps like Numbers, Pages, and Keynote, allowing for Google Drive-like functionality across platforms. iWork for iCloud apps work with Safari 6.0.3 and later, Chrome 27.0.1 and later, and IE 9.0.8 and later. Life on the cloud continues to expand, and this is another big step in that direction.
Oftentimes, companies focus on market share for hardware and software, but in today’s world cloud media services are an increasingly important service for our devices, and Strategy Analytics has, for the first time, quantified market share data: Apple’s iCloud and iTunes Match are the leaders for cloud services in the U.S. at a combined 27% of usage. This makes sense, as apple has tried its hardest to ensure that the majority of users are synced into the cloud network, especially on iOS 5. For others, the gap is significantly smaller. Dropbox and Amazon Cloud Player are at 17% and 115% respectively, while Google Drive is hovering at just 10%. One of the most striking conclusions of the study: music is the driving force of cloud utilization, as audio represents 45% of the content on cloud-based any platform. At the same time, it’s clear that the cloud hasn’t fully developed: 55% of those asked hadn’t used a cloud service at all; it appears that there’s a long way to go before everybody is interacting with the cloud.