How Infiniti Visualized Customer Response To Its New Cars

What Happened
Japanese auto brand Infiniti wanted to show people how exciting their new models are, so it leveraged biometric tracking for an innovative event activation at the Pebble Beach Concours d’Elegance auto show last week. Visitors to the Infiniti Pavilion received an armband that tracked their physiological reactions like muscle cell electrical activity toward the new cars on exhibition. Also, the armbands were connected to various sensors installed in the cars and throughout the Infiniti Pavilion to map out how long attendees checked out the new models. The data was then graphed and projected on a giant LED display to showcase the enthusiasm of potential buyers.

What Brands Need To Do
This use case of biometric data showcases an interesting way for brands to incorporate wearables into event activations. It offers a cool way to visualize the enthusiasm of event goers, attract and entertain onlookers, and collect data about what potential buyers are most interested in. Other brands seeking ways to infuse their events with a little digital fun should take a cue from Infiniti and explore what wearable tech can add to brand activations.


Source: Digiday


Three cheers for Cooliris

Cooliris launches publishers network Apologies to our readers for being down for a week. We had a mean hack that caused lots of disruption to our system. We’re back up though with some extra padlocks on our door and hopefully will stay that way.

One of our favorite browser extensions comes from our friends at Cooliris. We’ve been watching their product turn Web browsing on its head as it turns your browser into a 3D experience.

And, we’re all too happy today to see the launch of their publishing networks which enables advertisers to subtly integrate their images into the experience. As TechCrunch notes, this is an exciting step for the startup as it moves to solidify its business model…which in this economy is a good thing to be doing with that investment money.

See their first campaign execution after the jump.

Continue reading “Three cheers for Cooliris”