Apple takes off the gloves

Apple takes off the gloves (iStock)There were a few big announcements regarding the iPhone and iPod Touch at WWDC this week.  The biggest announcement was actually just a price drop: With the iPhone 3G at only $99, it hits the magical price point that’s going to move a lot of phones.  Though admittedly, there is still a large issue in the monthly costs to AT&T, as a plan with unlimited data and text is going to be more per month than the phone costs.

Apple’s newly announced numbers show a continued acceleration in the popularity of the AppStore.  While 40 million iPhones or iPod Touch devices worldwide reflects a steady progression, the announcement of 50,000 apps in the AppStore is a sharp increase over past numbers.  With over one billion apps downloaded since the AppStore’s inception, that’s an average of 20,000 downloads per application. Continue reading “Apple takes off the gloves”

How social media can save books

Social media has infiltrated the hemispheres of today’s society by embedding itself into the framework of business interactions, personal relationships, mobile distractions, television and other elements that shape our culture. While some situations and technologies adapt quickly to the transparency and hyper-connectedness of social media, other avenues take time to get used to the idea. One such avenue is books.

The publishing industry in general is threatened by the disruptive advancements that social media generates because it changes the structure of writing from a speech to a discussion.  But, this doesn’t have to be a negative attribute – this could be what actually saves the publishing industry from a meager future on the new media sidelines.

Continue reading “How social media can save books”

Apple Shakes Up Third Parties

appleadmob1Apple is shaking things up with developers. The issue most concerning for marketers is the damage Apple’s new policy may present for third party libraries, especially the one used in AdMob enabled apps.

At the root of the issue is a new application review policy Apple just implemented: All applications need to be compatible with their 3.0 beta firmware, rumored to be released in June. For many apps, this is all and good – the 3.0 firmware was designed to support the apps developed for the current system. However, there are a few exceptions. Continue reading “Apple Shakes Up Third Parties”

iPhone 3.0

(iStock)Tuesday came a significant announcement from the mobile world: The leader in emerging mobile technology, the Apple iPhone, announced the new features.  And in “new” features, they were essentially playing catch up.

Copy and Paste has finally been added to the device, after much lamenting by users. MMS was another addition – a feature even basic handsets have had for years. The new integrated search is a clear preemptive strike at the Palm Pre, as that “quicklaunch” integrated search was a feature for which Palm received much praise.

The promised Push technology will finally make an appearance, allowing apps to run in a pseudo-background, still getting updates but not consuming as much resources. This too staves off competitive offerings, bringing functionality that most other smartphones offer.

There was little that stood out as unique when viewed individually. However, viewed in aggregate, this update does a great deal in patching up holes in the iPhone’s defenses that competitors on the horizon would have eagerly attacked. Continue reading “iPhone 3.0”

iPhone’s pirate problem

Pirate Dog Arr matey, there be a danger on the wireless waves.

A tool was recently released for the iPhone that breaks the copy protection on the AppStore apps, enabling redistribution of any application.  And it is designed to do this with a single button push.  The cracking tool is only available to jailbroken phones, as would any redistributed applications, but it poses a potentially troubling scenario.

The iPhone jailbreaking community has played a large part in the development of the wireless world.  Back when the iPhone was released, Apple’s stance was a staunch “no native apps.”  They felt it was enough to provide tools for iPhone customized web development.

It was a ragtag grouping of a few very clever individuals who found ways to build, install, and run applications on the iPhone without Apple’s permission. Continue reading “iPhone’s pirate problem”

Can new Palm Pre compete with iPhone?

Palm Pre at CES (Josh Lovison)It is a classic tale.  A once great legend, now down and out, falls for the quirky girl who no one really notices, and with her support, stages a final comeback.  No, I’m not talking about a new Hollywood release.  I’m talking about Palm’s new smartphone and Sprint.

The Palm “Pre” is the newest smartphone from the company that was one of the pioneers of the PDA age.  The handset is initially an exclusive release on the Sprint network, known more for its economical pricing than its sexy handset lineup. Continue reading “Can new Palm Pre compete with iPhone?”