CTIA 2009 was a much smaller show than last year, which was a big talking point at the show. Despite the reduction in size, the show had two big stories to tell: 4G and apps.
The 4G story began with Verizon CEO Seidenberg’s keynote, where he mentioned Verizon’s plans to roll out Long Term Evolution (LTE), a 4G technology, by year end in select markets. On the show floor, those three letters took on a much greater meaning, and were everywhere. At LG’s booth, I saw high quality HD video streaming over LTE connections that were four times faster than peak cable broadband.
For marketers, LTE is going to make things very, very interesting. Continue reading “4G and apps dominate CTIA”
April 1, 2009–In some cases, emerging media is still ironing out the analytics issue. However, in most cases, the analytics are sound, and held up to the high bar set by digital. For in-game advertising, the size of the ad on the screen, the duration it appears on the screen, and even the angle at which it’s being viewed can all be tracked.
April 1, 2009–There’s been a great deal of discussion lately about cloud computing. However, many people don’t understand what cloud computing really means, what it can do, and why it is so important. To address these issues, the lab has put together a handy new guide. First though, one needs to understand the ideas behind cloud computing.
2008 was a record-breaking year for video game sales. Thanks to a 20% growth in worldwide sales, for the first time video game sales exceeded worldwide 
There’s talk in Washington of a delay of the transition to digital TV. I can understand the reasoning – the federal program that offered $40 vouchers for those who want to buy the devices needed to pick up digital signals, ran out of money.