Tweeting for the Man: A Twitter Strategy Guide

twitterbird (DryIcons)Twitter has exploded over the past two years. In March, the site doubled its unique users to reach 9.3 million. In terms of Google searches, Twitter has become more popular than Britney Spears, and is just about even with Barack Obama. The micro-blogging site has gone mainstream. Many of us have started our own Twitter accounts, our moms and uncles and co-workers and parent companies are all on it. (Which has some asking if its star has already begun to fade).

It doesn’t matter if Twitter has gone from geeky to hip and back to geeky just because everyone is doing it; what matters is how we use it, how it evolves, and what role it can play in connecting us to each other, our clients, and consumers. Continue reading “Tweeting for the Man: A Twitter Strategy Guide”

Why Obama’s DTV delay is a bad idea

(iStock)There’s talk in Washington of a delay of the transition to digital TV. I can understand the reasoning – the federal program that offered $40 vouchers for those who want to buy the devices needed to pick up digital signals, ran out of money.

While I sympathize with the reasoning, delaying the transition is a very bad idea. Here are four reasons why:

(1) It turns a minor bungle (the underfunded voucher program) into a much bigger bungle. For years now, the switchover date has been drilled into our heads. To push back the date is going to cause more confusion than just biting the bullet and going through with it.

(2) Second, the transition has been, if anything, far too overhyped. According to a recent report by Nielsen, only 5.7% of households are unprepared for the transition.

Continue reading “Why Obama’s DTV delay is a bad idea”

To tweet – or not to tweet


Many who first hear about the micro-blogging communication phenomenon Twitter just don’t get it. The unfamiliar ponder the need for an update on someone’s every move in 140 characters or less: “Woke up.” “Having coffee.” “In traffic.” Etc. But Twitter is a fast-growing platform even as it faces technical challenges in maintaining growth. Apparently, Twitter users have remained patient. A Twitter tracker, Twitdir, reported on 2.1 million “twitterers” in May.

A look at who is using Twitter gives a bigger picture: Twitter is widely used by bloggers to complement their blogs, and Twitter feeds are often embedded into blogs allowing for timely updates that may not have worked well as full blog posts. Recently business applications for Twitter have begun popping up, such as political candidates posting updates from the road (40,000 followers stay connected to Barack Obama on the campaign trail). Continue reading “To tweet – or not to tweet”